The necessary nutrients for your food & beverage business.

Iodized is an innovative branding and website agency specializing in the food & beverage industry.

justin@levitate-creative.com (Justin Collins) — Wed, 20 Mar 2019 03:55:37 GMT

We provide the necessary nutrients to enrich the connection between your customers and keep your business healthy.

You've probably seen the phrase "this salt supplies iodine, a necessary nutrient" on salt containers everywhere. Iodine is a mineral element who's molecule is only 2 atoms large, yet it's essential for many functions in our bodies. Without it we get fatigued, forgetful, and can even lose our hair!

At Iodized, we focus on helping you get a little better in every aspect of your branding, website, and other marketing services. Even subtle improvements to your branding & website can add up to a major increases in the perception of your brand and ROI conversions. At Iodized, we believe creativity, innovation, and constant improvement are the necessary nutrients to invigorate your brand and keep your business healthy, and that's our goal.

Preheat for success.

Strategy based solutions make for an evenly cooked result.

We're thinking long term and big picture here. Why is your business different? Where does it fit in grand scheme of things? We use a mixture of research, analysis, and good old fashioned talking to customers to figure out what your special sauce is and how customers respond to it. From this we build a framework for your brand. This framework allows us to produce your new logo, brandbook, style guidelines, mission, vision and values, and other important brand assets.

The result is you will have a unified voice and mission for your brand that your employees will adhere to and thereby reflect onto your customers.

Feast your eyes.

Logo, photography, and graphics are the window to your kitchen.

Does your logo look amateur? Do your graphics look quickly thrown together? Is your photography and food styling sub-par? There's no way around it - that is exactly what people will think of your food! You spend way too much time perfecting your recipes to let your business suffer from gross graphics and stale imagery. We'll create beautiful, crisp, mouthwatering work to make your brand sizzle and pop off the page.New Paragraph

Get personal with customers.

Increase customer engagement with website Personalization.

If a customer comes in for dinner, you don't hand them a lunch menu, so why does your website? Website Personalization is rapidly growing more necessary day by day, as users prefer experiences that get them closer to what they need, and get them there quickly. Our built-in Personalization features allow us to increase engagement with your visitors by showing them the most relevant information to them based on their GPS location, time of day, device type, number of visits to the site, or from a specific campaign URL.

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Keep your site fresh.

Update your website on-the-go with our mobile editor.

Need to add an item to the menu in the middle of a dinner rush? Piece of cake! Pull out your smartphone, snap a photo, upload it, type in your price and description, hit "Publish", and you're done. Instantly update almost any image or text on your site, including menu descriptions, pricing, food photos, daily specials and more, so you can spend your time taking care of all those new customers.New Paragraph

Buttery-smooth experience.

User friendly websites that feel like an app.

Slow, laggy sites lose customers and hurt your SEO ranking. Our lightning fast sites use a Google technology called Progressive Web Apps (PWA's). It's a website that performs like an app, without having to download anything. Further, we work hard to write a tasty plan for your website's structure, content. Since the overall structure of content on your site has a major effect on your conversions and ROI, we work hard to create a website that will have your customers coming back for seconds.

Farm to Google.

Optimized straight out of the oven.

Not long ago, Google announced it would start using your site's mobile speed as a ranking factor, saying basically that slow sites would be penalized. Fortunately, Our sites are built on the only Google PageSpeed approved platform. From the ground up, our platform has been engineered to help your website load faster and rank higher. Read more about Google PageSpeed [here.]

Digitally Delicious.

SEO & Digital Marketing Strategies are the icing on the cake.

Speaking of SEO - while having a smokin' fast site is a big deal, we know getting seen on search rankings is also one of your top priorities. We work with a team of local SEO specialists who will research, analyze, and cook up meaty content to reach your demographic and match what they're looking for. This all helps to make your website the sharpest knife in your marketing drawer. New Paragraph

7 Great Reasons to Blog

justin@levitate-creative.com (Justin Collins) — Tue, 19 Mar 2019 21:07:44 GMT

Blogging is a great way to stay engaged with site visitors and keep your site content relevant and fresh. Here are 7 reasons to start blogging today.

1. It’s an easy way to engage with site visitors
Writing a blog post is easy once you get the hang of it. Posts don’t need to be long or complicated. Just write about what you know, and do your best to write well.

2. Show customers your personality
When you write a blog post, you can really let your personality shine through. This can be a great tool for showing your distinct personality.

3. A terrific form of communication
Blogs are a great communication tool. They tend to be longer than social media posts, which gives you plenty of space for sharing insights, handy tips and more.

4. Supports SEO
Search engines like sites that regularly post fresh content, and a blog is a great way of doing this. With relevant metadata for every post, you’ll make it extra easy for search engines to find your content.

5. Drive traffic to your site
Every time you add a new post, people who have subscribed to it will have a reason to come back to your site. If the post is a good read, they’ll share it with others, bringing even more traffic!

6. It's free
Maintaining a blog on your site is absolutely free. There are no additional hosting fees and no need to advertise. You can hire bloggers if you like or have assign regularly blogging tasks to everyone in your company.

7. Build your brand
A blog is a wonderful way to build your brand’s distinct voice. Write about issues that are related to your industry and your customers.

How to write an awesome blog

justin@levitate-creative.com (Justin Collins) — Tue, 19 Mar 2019 21:07:44 GMT

Writing an excellent blog is easy if you follow a few simple rules. It takes a bit of practice, it’s true, but the benefits are immense.

Write about what you know
Write about something you know. If you don’t know much about a specific topic, invite an expert to write about it. Having a variety of authors in your blog is a great way to keep visitors engaged.

Speak to your audience
You know your audience better than anyone else, so keep them in mind as you write your blog posts. Write about things they care about. If you have a company Facebook page that gets lots of comments, you can look here to find topics to write about.

Take a few moments to plan your post
Once you have a great idea for a post, write the first draft. Some people like to start with the title and then work on the paragraphs. Other people like to start with subtitles and go from there. Choose the method that works for you.

Don’t forget to add images
Be sure to include a few high-quality images in your blog. Images break up the text and make it more readable. They can also convey emotions or ideas that are hard to put into words.

Edit carefully before posting
Once you’re happy with the text, put it aside for a day or two, and then re-read it. You’ll probably find a few things you want to add, and a couple more that you want to remove. Have a friend or colleague look it over to make sure there are no mistakes. When your post is error-free, set it up in your blog and publish.