Challenge 2:
Update the brand visuals.
To demand a higher price point and reach a slightly more refined audience, the logo with its cartoon/illustration style needed an upgrade. The challenge was to create a look that is more subtle, bold, easy to read, and works at any scale. Along with the logo, we wanted to create a branded style guide, or brand book, that would set the foundation for the tone and look of the brand from the restaurant to the website and everything in between.